F.I.R.S.T. Cashier, POKERSTARS CASINO
Overview
A streamlined version of the sign-up and deposit process within the POKERSTARS CASINO native app. This initiative prominently features the new global UI and Casino visual identity. The project's core focus was on optimising the customer experience by adhering to the principles of F.I.R.S.T. (Frictionless, Intuitive, Rewarding & Entertaining, Seamless, and Trustworthy).
Outcome
The successful development of initial sign-up and cashier user flow designs, which have been prepared for high-fidelity testing. This strategic step aims to validate the F.I.R.S.T. principles in practice and ensure a smooth, engaging, and secure onboarding experience for new players.
Role
UI Design Manager
Competitor analysis
Stakeholder interviews
Prototypes
Worked with
UX Lead
Stakeholders
Development
Brand
The Stars Group
POKERSTARS CASINO