Senior Product Designer
Element Materials Technology · London, UK · Full-time
May 2024 - Nov 2024 · 9 mos

Drove the design process for RegNav, an AI-powered regulatory and compliance intelligence platform, from MVP to securing first paying customers. Played a key role across all stages of the design process, from discovery to a scalable design system.

• Translated complex LLM outputs into intuitive user-facing design patterns.

• Conducted user research including interviews and usability testing.

• Collaborated with data scientists and other functions in an agile environment.

• Maintained the design system, ensuring components are accessible.

• Contributed to the product vision and strategy with leadership.

Vizlib
London, UK · Full-time

Head of Product Design
Jul 2021 - Sep 2023 · 2 yrs 3 mos

Led design strategy for a B2B SaaS data platform product ecosystem, focusing on data visualisation tooling and user workflow optimisation. Worked closely with product management and founders, to identify customer needs and business objectives.

• Mentored and managed a team of 5 product designers, resulting in a consistent design output across 2 verticals.

• Drove data-driven improvements, analysing key usage and conversion metrics and setting measurable goals that increased user activation and adoption.

• Implemented and governed design best practices, standardising Research, UX/UI across 8+ product tribes to drastically reduce implementation risk and ensure consistency.

• Contributed to the product vision and strategy.

• Led the product design strategy and managed recruitment for contract and permanent staff.

Senior Product Designer
Nov 2020 - Jul 2021 · 9 mos

Worked from discovery to implementation within a global network of BI experts, creating a one-in-a-kind data visualisation SaaS product from scratch.

• Refined complex problems into user task flows, wireframes, prototypes and UI designs.

• Conducted observational user testing sessions, and gathered insights on product use.

• Clearly articulated and presented concepts to product leadership

The Stars Group
London, UK · Full-time

UI Design Manager, CXD Group Product
Aug 2017 - April 2020 · 2 yrs 9 mos

Ownership of the The Stars Group design system and the driving force behind visual consistency across multiple platforms and verticals. 

• Built a multi-platform (iOS, Android, Web) scalable design system to ensure consistency and efficiency across 3 verticals.

• Formed excellent relations and working practices with key teams and stakeholders. 

• Coordinated with the wider project team on estimates, plans and dependencies.

• Created a culture of customer centric thinking, cross functionally and throughout the wider business

Web Design Manager, Design Studio Group Marketing
Feb 2013 - Aug 2017 · 4 yrs 7 mos

Built and oversaw a design team of 6 UX/UI specialists, worked closely with the Art Director to organise and deliver native apps and web marketing.

• Recruited additional resources and supervised external vendors.

• Strived for continual improvement in team performance, cultivating a collaborative and motivated team environment.

Senior Web Designer, Design Studio Group Marketing
Oct 2011 - Feb 2013 · 1 yr 5 mos

Lead Designer in large-scale marketing web projects e.g. PokerStars, Live Events, PokerSchool, Team Pro. 

• Delivered UX, UI and prototypes for bespoke websites and native apps.

• Developed global promotional campaigns for online.

Lead Designer
Initial Rewards · London, UK · Full-time
May 2007 - Oct 2011 · 4 yrs 6 mos

Built a digital product & print design team for a start-up. Involving eCommerce, web, catalogues, merchandise, clothing and branding.

Graphic Designer
Expertise · Stoke-on-Trent, UK · Full-time
Jan 2006 - Dec 2006 · 1 yr

Designed extensive print operations (lithographic press), websites and worked to meet deadlines.